The founder of Bernado Consulting Group, Brittany Bernado (a.k.a. BB), played a pivotal role in establishing iHeartMedia, iHeartRadio, & iHeartPodcasts as the #1 podcast network worldwide by devising comprehensive go-to-market strategies that maximized revenue potential and brand impact.
BB orchestrated groundbreaking partnerships with Bloomberg, the NBA, The Ron Burgundy Podcast, How to Citizen with Baratunde Thurston, The Daily Zeitgeist, Therapy for Black Girls, and inventive sponsorships with Netflix, Hulu, General Motors, Proctor & Gamble, and Ally Bank, while championing visibility for minority creators. A key player in the revenue, sales, marketing, content acquisition, and talent partnerships realm at iHeartMedia during a period of intense growth, BB adeptly negotiated with top-tier brands and content partners to bring high-profile projects that shaped the podcast ecosystem, into fruition.
"Rare, like Mr. Clean with hair," Like Dwayne Carter, our approach is imaginative and strikingly original.
WE ARE MAKING ADS INTERESTING AGAIN.
At Bernado Consulting, we help our brand partners forge an emotional connection with hard-to-reach audiences, generating significant engagement, brand loyalty, customer retention, ROI, and LTV for our partners. Our specialty is aligning likeminded brands and sponsors with forward-thinking artists, musicians, podcasters, vloggers, performers, and production houses who are unapologetically forging their own path utilizing various platforms to connect with followers and fans.
A North Carolina native, BB lives in Los Angeles with her wife and daughter and enjoys music, basketball, nerdy business things, ping pong, podcasts, learning about space and the planets, and being near the ocean.
Bernado Consulting Group establishes a path for socially conscious brand partners to support likeminded creators making content for underserved Millennial, Gen Z, and Gen Alpha audiences.
Are you a brand or investor wanting to support our collective? Get in touch - brittany@bernadoconsulting.com
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